World Music

Radio 3's World Music event brings together and celebrates music across the globe. For this campaign we wanted to make a connection between the sounds of different countries. We solved this by doing what any nosey neighbour worth his salt would do - put a glass to the floor and listen.

The glass and the ear in a shape of a three became iconic to Radio 3 World Music. For the event itself we even created a glass with an ear symbol on the bottom. The glasses were a great success, so much so that we only just managed to grab one for our self (pictured).