World of Feet

Dr Martens had lost its umph as a brand. Once worn by all the cool kids, now those kids had grown up and the next generation of cool kids didn't find them cool anymore. We created a very unique campaign, which saw the creation of a World of feet. The world was brought to life in a print, OOH and short content films. It was extremely successful, and was the start of Dr Martens getting its cool back.