Armistace Centenary
We had the honour to work with the Royal British Legion and help them mark the centenary of the end of WW1. For the campaign we didn't want to focus on the horrors of one of the most blood thirsty conflicts in history, but celebrated what a generation of people had done for us today. The campaign featured across TV, social media, OOH and print, cumulating in a stunt that disrupted traditional advertising channels across the country.
When Advertising Fell Silent
On the eleventh hour of the eleventh day of the eleventh month not only did people observe the silence but also the advertising around country. For two minutes we took control of hundreds of digital billboards and online banners, interrupting their messages and replacing them with two simple words 'Thank You'.
Bringing the Nation Together
Football and Rugby stadiums around the country stopped to say 'Thank you.'
Poppy Installation
Our “Thankyou“ message was taken across the nation by a poppy installation at Greenwich maritime museum.
