Picking Teams

A content and social campaign for Audi. Two teams made up of Bayern Munich football stars where challenged to search the streets of New York for players to take part in a 5-a- side street soccer match. Who will find the best team? And which team will be victorious? The online film had 12M+ views in the first week alone, making it one of the most successful Audi campaigns of the year.

Players posted live feeds on different social channels, which gave clues about where they might be.